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UTV Takeover 2021: Coos Bay, OR


This campground, RZR, and pop-up were my home for a week during UTV Takeover (photo by the author).



Have you ever had a vacation so fun, and did so much with it, that you needed a vacation from your vacation when you got home? That’s how my last week went.


I know I had fun. I know I worked each day from 8:00 AM to about 11:00 PM from Tuesday to Sunday. I know I met more people than I can remember. I know that I drove my RZR in the dunes A LOT.



The UTV Takeover in Coos Bay, Oregon, was a blast. Whip It Light Rods had a booth on Vendor Row and I was there to document everything on social media (I can’t count how many times I said “Follow us on Instagram and Facebook”). I also flew a big Whip It Light Rod flag off my RZR and went on many group rides and watched lots of events. In all, last week at the Takeover was the most awesome, most draining, and most intense week I have had in a while.

The Whip It booth, open for business, with Don Sura and the Whip It RZR visible (photo by the author).


The Wisconsin Crew

I have worked for Whip It Light Rods for about five months but have never met Don, my boss, the owner of the company. In another example of the weird world we live in, this whole business relationship has been conducted long distance through email, phones, and video conferencing since I live in Idaho and he lives in Wisconsin.


Coos Bay was the first time I was able to meet him, his family, and the other members of the Whip It Light Rod team. My wife and I were thrilled to find they were much like us and we all got along great. In fact, my wife spent a lot of time in the booth selling light rods even though she wasn’t on the payroll!


It was the Wisconsin crew’s first trip to Oregon, so they enjoyed the sun, sand, and weather. I took all of them on their very first trip on the sand dunes in my RZR and I am happy to say I have ruined another group of people with off-roading. Within a few days, Don was taking demo rides from the Polaris booth. If I had to bet, he will have a side-by-side by the next Coos Bay trip.


The Weather

I grew up in Canyonville, Oregon, and spent many weekends on the Coos Bay sand dunes. I can count on one hand how many great weather weekends I ever had at the coast. This week, for six days, we had sun and perfect weather. The coast fog would come in a little bit in the morning and show up again about nightfall, but the sun was out and the weather was great at all other times.